From Faith and Leadership

I wouldn’t say stop. But I think it’s certainly fair to say that we can shake or reduce their belief in God by activating brand.

We certainly don’t think that this is happening at a conscious level. In fact, anytime you suggest this to people, people get vehemently opposed to the notion that this could be the case, that their faith in God could be shaken by thinking about brands.

But basically, the idea behind it is that they’re both serving the same function. For eons, organized religion has provided a sense of community, has provided a way to say who we are to others, has provided a source of meaning in the world.

Brands, as they have evolved, have just moved into that exact same space with those exact same functions. So if that need is getting fulfilled through brands, it means that we don’t need religion nearly as much to do so.

As a function of that, people don’t think it’s as important to go to services, and it even reduces their belief that there is a higher power looking over us.