The “Christian” Music Industry is about Marketing

The Problem with the Christian Music Industry

So the point? (I haven’t forgotten) The point is that the industry that labels things as Christian and sells them to you has far more to do with marketing then Christianity. They are marketing to the mixed bag of values that has created the Evangelical Christian subculture. It’s a mix of some historically Christian values, some American values, and a whole lot of cultural boundary markers that set “us” apart from “them.” This sort of system makes us feel safe and right, and it makes some of its gatekeepers very wealthy and powerful.

The effect is then the filtering down of this subculture to people that don’t necessarily want to think through the viability of every one of these boundary markers, but in their simple desire to belong to what they consider the good guys, they acquiesce to the rules handed to them. At least in public. As the joke goes, why do you take two Baptists with you when you go fishing? Because if you only bring one, he’ll drink all your beer.

  1. It makes us dishonest
  2. It kills creativity
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About PaulVK

Husband, Father of 5, Pastor
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