How the truth is the casualty of Internet click culture. 

Among all the things I’ve written this year, the ones that took the least amount of time and effort usually did the most traffic. The more in-depth, reported pieces didn’t stand a chance against riffs on things predestined to go viral. That’s the secret that Upworthy, BuzzFeed, MailOnline, Viral Nova, and their dozens of knockoffs have figured out: You don’t need to write anymore—just write a good headline and point. If what you’re pointing at turns out to be a steaming turd, well, then repackage the steam and sell it back to us.