This video went viral.  It’s really a clothing commercial and most of the people are actors or models.

To me it felt icky. It is titillating because it invites us to identify and imagine physical intimacy with strangers, but it feels icky (or maybe forbidden) because it is physical intimacy divorced from life context. How might a “participant” explain their kiss to a spouse or partner? Would it be something constructive for building a true relationship in the rest of their life?

• Jezebel
• Slate I’m betting that if Pilieva had filmed the video with a more diverse cast of all the people in the world who constitute “strangers,” the result would have been more unsettlingly comedic than searchingly romantic. It would also have been more interesting, if infinitely less sharable. The video peddles the fantasy that beauty can spring from an unexpected connection between two random people, but what it’s really showing us is the beauty of models making out. It’s like the hipster Bachelor. I doubt that millions of viewers would be so quick to celebrate a video of randos kissing if they were all less thin, hip, stylish, charming, and well-manicured. 
• Take two daily dish and Slate