• Rolling Stone
• and Cosmo

Men and women are both partaking in Guyland’s culture of silence on college campuses, which results in what Wade calls the whoever-cares-less-wins dynamic. We all know it: When the person you hooked up with the night before walks toward you in the dining hall, you try not to look excited… and maybe even look away. When it comes to dating, it always feels like the person who cares less ends up winning.