Evangelical Industrial Complex and the rise of the celebrity pastor, Christian Publishing

Skye Jethani

Consider the scale of the evangelical industrial complex that survives by perpetuating this system. The Christian Booksellers Association, representing 1,700 Christian stores, sells $4.63 billion worth of merchandise a year. And that doesn’t count retailers like Amazon and Walmart. Some estimate the total evangelical market to be over $7 billion a year. Evangelicalism is a very, very large business…that’s why I call it an industrial complex.

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About PaulVK

Husband, Father of 5, Pastor
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