There is a lot of talk about the ways our devices are distracting us, and that is certainly true. Having spent several weeks away from it all, I’m a bit aghast at how much buzzing and blinking, how many notifications and messages, how much unasked-for stimulation, I’ve let creep into my life over the past few years. But there’s something deeper than just the sheer variety and urgency of data that presents itself to us. The issue is not just cognitive. The deeper danger of our screens, I am coming to think, is flattery.
Our screens, increasingly, pay a great deal of attention to us. They assure us that someone, or at least something, cares. The mediated world constantly falls over itself to tell us, often in entirely automated ways, that we matter every bit as much as we secretly hope we do. They tell us we are liked, retweeted, favorited—that we are significant, useful, and urgently needed. Every generation of devices gets better at this, becomes less a persnickety, recalcitrant technician (does anyone remember the exacting syntax of command-line interfaces?) and more and more an utterly dedicated, ingratiating concierge for our preferred future.
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