Pepsi’s decision to apologize to Jenner didn’t sit well with activists either.
“It’s incredible that @pepsi apologized to Kendall,” Mckesson wrote on Twitter. “She chose to be a part of that ad. Pepsi needs to apologize to the protesters.”
Brooke Duffy, a Cornell professor who focuses on media and gender, said Pepsi’s “putting Kendall Jenner in this situation” line relies on an old sexist notion that young women don’t actually know what they’re doing.
“She has an incredible amount of clout and brand power,” Duffy said in an interview to The Washington Post. “They’re giving her no agency when she clearly willingly participated.”
Robert Livingston, a public policy lecturer at Harvard University who studies race and gender, said in an interview that it’s hard to know how people will react to content — through a diverse staff is typically better equipped to catch blind spots. But ultimately, he said, public figures consent to the projects they take on.
“The apology to Jenner was misplaced, not just because it infantilizes her,” Kennedy said, “but because it doesn’t address the real source of the offense. The apology should have been directed toward the protesters and the movement itself, which their ad appears to trivialize.”
Cue McClay’s piece. http://www.iasc-culture.org/THR/THR_article_2017_Spring_McClay.php
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