What does Madison Avenue Have to Do with Jerusalem?
In the late 90’s I was a pastor reading business books with my missional cohort in our Sacramento mission field. We were attending conferences at Willow Creek and Saddleback trying to figure out how to “create a safe place to hear a dangerous message”.
It wasn’t just seeker methodology we were mining. We were exploring cell churches, house churches, multi-site churches, and just about any methodology that seemed to offer some hope at missional effectiveness which we mostly understood as being individual transformation and numerical growth.
When We Put the Business Books Away
After a few years of this, without any milestone or conscious decision, our missional cohort (we affectionately call a “cluster”) we began to put the business books away.
As a group we noticed it when our broader network of “LEAD” teams (the West Coast Regional Team/ Christian Reformed Home Missions adaptation of our organic cluster experience) kept sending us business books and we weren’t interested in reading or discussing them. We finally asked them to stop sending us free books, something pastors seldom do. (It also coincided with Borders (when it was still in business) no longer accepting book returns without a receipt so we could swap them for books we wanted.)
In our immaturity I think we had a bit of sneer about pastors who still read business books. What had we “graduated” to reading? Theology.
10 Years Later
It’s now ten years since we made this change and I think I’m finally figuring out why we did what we did.
When we were reading business books we implicitly believed that the heart of what we were doing had already been settled and we were basically attempting to apply and propagate a settled, established thing. Continue reading