The Brutal Economics of Being a Yoga Teacher

NYMag

Indeed, as in so many other fields, yoga in America is increasingly a superstar economy, with a few lucrative positions at the very top, many struggling aspirants down below, and a hollowed-out middle where people like Elliott used to reside. “Me and my strata have worked really hard for a long time. We laid the groundwork,” she says. “And we’re being obliterated.”

Yet even as more and more people are doing yoga, the business model of the independent yoga studio has started breaking down, particularly in expensive cities like New York, Seattle, and San Francisco. While boutique fitness studios like SoulCycle cost upwards of $30 per session, prices for yoga classes have remained closer to $20. There’s too much competition to charge more. According to Yoga Alliance spokesperson Andrew Tanner, there were 818 registered yoga schools in the U.S. in 2008. By 2012, the number grew to 2,500, and today there are 3,900.

This, increasingly, is what a successful American yoga teacher looks like. “Yoga became an industry by merging with the fitness industry,” says Kaminoff. “Now it’s merging with celebrity culture.”

Some can, but not many. The new yoga ecosystem values social-media savvy over the types of skills longtime teachers have honed — hence all the gorgeous yogis and yoginis contorting themselves into astonishing poses on Instagram. “We’ve definitely seen the phenomenon of Insta-celebrity, and they’re getting real deals,” says Taylor. “Once teachers can get their following up to a certain size, their business reality really, really changes.”

This may not have anything to do with their teaching skills. “A pretty picture doesn’t necessarily mean a great teacher, but it doesn’t have to,” says Taylor. That’s because a big part of the business of yoga these days is entertainment, not instruction. “Yoga now is where the Food Network was 15 or 20 years ago,” she says. “There’s both, ‘Let me teach you how to cook,’ and, ‘Watch me cook.’”

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Russell Moore on whether a church should discipline a vocal pro-choice member

Russelmoore.com

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Christ shares our disillusionment with the church, and loves her still

SkyeJethani Blog

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Early warning signs of adult onset calvinism

the blazing center

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What’s Wrong with a Hug?

Leadership Journal

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The Death of Comments

Wired

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Yelp for People?

ARS Technica

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How Libertarian is God?

Jesus Creed

How Libertarian Is God? (by T)

But one does not need to get very far in the Law of Moses to realize that God did not build Israel’s law on a foundation of private property rights, only to be infringed as minimally as possible. Indeed, even though the scriptures speak of various families “owning” parts of the land, which was the central “capital” for this economy, God makes it clear that the only true owner is himself, and the entire nation of Israel are, with respect to the land, his tenants

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What happened when poor kids’ parents got some extra money

Wonkblog

Not only did the extra income appear to lower the instance of behavioral and emotional disorders among the children, but, perhaps even more important, it also boosted two key personality traits that tend to go hand in hand with long-term positive life outcomes.

The first is conscientiousness. People who lack it tend to lie, break rules and have trouble paying attention. The second is agreeableness, which leads to a comfort around people and aptness for teamwork. And both are strongly correlated with various forms of later life success and happiness.

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Why “Religion that Works” Doesn’t, and What Does

memling_oordeel_grt

“Why Doesn’t Religion Work?”

This question showed up in my search terms on my blog today. I love this question because it reveals a lot about us.

The old adage “no atheists in foxholes” is of course a generalization but it reveals something about us. Many people get religious and/or spiritual when they face a personal crisis.

It is bookended by another truism, “the problem of evil”.

“How could God let these bad things happen to me?” can only be asked if you have the expectation that God sees, that God cares and that God acts.

I almost always pay close attention when someone talks about why they have faith or why they do not. I’m amazed at the fact that hard times in some people drives them towards God and in others it drives them away. It’s like another old saying, “the same sun that melts wax hardens clay.”

A great number of us are driven to religion because we’re looking for a practical solution to a painful problem. I think one of the ways to look at the book of Judges is through this lens.

Life in the Time of the Judges Continue reading →

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