Pt. 3 of Skye Jethani’s Megaship/megachurch analogy

If megachurches cannot flex for a predictable anomaly, like Christmas falling on a Sunday, how will they adjust to more dramatic market changes? What happens when a generation values cities more than suburbs (where most megachurch are located)? Or when young adults prefer to buy smart phones rather than cars (which most megachurches are predicated upon)? Or when confidence in large institutions plummets in favor of smaller organizations? Building a megachurch may appear efficient today, but church leaders are making a mega gamble that market conditions will remain favorable for decades to come.