https://www.cardus.ca/comment/article/4868/habits-of-mind-in-an-age-of-distraction/

First: youth is bliss because children are innocent. Don’t all our TV shows and ads remind us of this every day? Our problems are not caused by anything internal to us, any deficiency in our fundamental makeup, but solely by external forces.

Second: those external problems are fixable by technology—in this case, the technologies of cleanliness, sanitation, hygiene.

Third: it is possible to purchase those technologies, and since those technologies keep your children clean, it would be quite irresponsible for Mum not to take advantage of them.

Ideology is, by definition, not a body of explicitly held beliefs but the unspoken, unacknowledged system of ideas that lie beneath and provide the unexamined foundation for all our explicitly held beliefs. Its purpose, then, is to bring certain things into our sphere of vision while hiding other things. What Mum sees is a ruddy-cheeked little boy in shorts with a book satchel on his back: the very picture of young innocence and bliss. But could she strip away the blinders of her ideology, Betjeman says, the Devil walking along the Sussex downs would be quite as real, quite as evident, as the sun.