Quotes:
“Ten years from now, no one will remember — I will not remember — who I have slept with,” A. said. “But I will remember, like, my transcript, because it’s still there. I will remember what I did. I will remember my accomplishments and places my name is hung on campus.”
Now, she said, she and her best friend had changed their romantic goals, from finding boyfriends to finding “hookup buddies,” which she described as “a guy that we don’t actually really like his personality, but we think is really attractive and hot and good in bed.”
Haley said she had to be drunk in order to enjoy it. Women said universally that hookups could not exist without alcohol, because they were for the most part too uncomfortable to pair off with men they did not know well without being drunk.
They found that the women from wealthier backgrounds were much more likely to hook up, more interested in postponing adult responsibilities and warier of serious romantic commitment than their less-affluent classmates.
The women from less-privileged backgrounds looked at their classmates who got drunk and hooked up as immature.
Leadingchurch.com 
Useful to keep in mind that this behavior represents approximately 40 percent of the women. This is the same percentage as reported in the Atlantic Monthly last year in a similar article, and also, as I recall, roughly the same portion that Duke reported on a few years ago when one of their alumna gave a frank sexual autobiography of her time at Duke. Online conversations elsewhere also challenge the behavior, as well. The most telling part of the story in the Times was that the pressure for this behavior came not from the guys but from the parents. they were the ones who were driving the careerist car, and advised their daughters to let nothing stand in the way. Well, so much for the grandkids.